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How Should We Pitch New Business?

I read this arti­cle and it struck me how we have left cre­ative in the wings in favor of tac­tics and tech­nol­ogy so I ask? A Bet­ter Way to Pitch Time to Trash the Old Way of Doing Capa­bil­i­ties Pre­sen­ta­tions Phil John­son is CEO of PJA Adver­tis­ing & Mar­ket­ing http://adage.com/article/small-agency-diary/advertising-a-pitch/144643/   “What ever hap­pened to cre­ative insights, […]